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UK: Organic Market Report 2013

The 2013 Organic market report highlights key areas of growth in online retail, independent outlets and a shift towards younger consumers during 2012.It is published by the Soil Association

Graph development food sales

UK: Organic food sales 1995-2012

Graph food sales by narketing channel 2012

UK: Organic food sales by marketing channel 2012

(06.05.2013) 

Overall, the market has dipped by 1.5 percent as the UK continues through its most challenging economic downturn for many decades. In 2012, the total market was 1.642 billion British Pounds or approximately 2 Billion Euros (1.667 billion British Pounds in 2011).

However, the report predicts a positive future for the UK organic market.

Report findings show organic shoppers are increasingly choosing the convenience and variety offered by online shopping and specialist stores versus the limited ranges and stock at many supermarkets.

The organic dairy sector, non-food and catering are also showing a positive uplift. The food service sector is opening up rapidly, supported by the Food for Life Catering Mark, where the organic range is in demand and growing.

Key findings

  • Boom in online sales
    Organic shoppers are increasingly choosing the convenience and variety offered by home delivery over limited ranges at many supermarkets.
  • Independent outlets
    Independent outlets saw a 0.7% increase in sales, covering box schemes, mail order, farm and health-food shops, farmers' markets and catering. Now valued at £480.6 million, the independent sector is providing consumers with a high street alternative for the ethical consumer.
  • Multiple retailers
    Reduced availability of organic products in various supermarkets has affected the market both in the short term, and looking at future growth. The seven leading multiple retailers saw their organic sales fall by 3.8%. Sales of supermarkets own-label ranges fell by 11.2% in 2012. Success of Duchy Originals own-label range contributed to a 1.1% increase in Waitrose organic sales.
  • Box schemes
    Box scheme, home-delivery and mail-order sales increased by 4.4% to £174.3 million.

Links


Organic farming in the UK