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CORE Organic: How to Successfully Communicate the Values of Organic Food

CORE Organic project Farmer Consumer Partnerships publishes a handbook on how to successfully communicate the values of organic food on Organic Eprints.


Within the framework of CORE Organic - the European transnational research cooperation  one of the eight pilot projects "Farmer Consumer Partnerships" had the aim of identifying the most promising "ethical" communication arguments exceeding the EU organic farming standards in a multi-step approach.

Six partner institutions from five European countries were involved in this transnational European research project and the investigations took place in the five partner countries Austria, Germany, Italy, Switzerland, and the United Kingdon.

The handbook is the outcome of this project and provides farmers and processors with practical advice and case studies on how to target their marketing strategies to the growing number of "ethical consumers" and how to improve communication with their customers.

Further information


Project coordinator: Prof. Dr. Ulrich Hamm